Once recreational cannabis is legalized in Canada – a promise of current Prime Minister Justin Trudeau – the industry will be worth roughly $23 billion annually, surpassing the total market for beer, wine and spirits. This is according to a forthcoming report by Deloitte titled Recreational Marijuana: Insights and Opportunities.
“There hasn’t been anything like this — and granted it wasn’t legislated — but you think of the dot-com … flurry,” Mark Whitmore, vice-chair of Deloitte, said in an interview Wednesday with The Star. “It has that kind of feel to it. There’s a lot of froth, a lot of interest in this space and a lot of people think there’s going to be an opportunity”.