Report: Marijuana Impacting Alcohol Industry, Millennials Prefer Cannabis Over Alcohol

According to a new report, marijuana is having a substantial impact on the alcohol industry, and a majority of millenials prefer cannabis over alcohol.

OutCo, a Southern California-based cannabis company, has partnered with Monocle Research to conduct a new report on the growing use of cannabis in California and its impact on the alcohol industry. The study revealed a sea of change is coming with many California millennials saying no to alcohol and yes to marijuana. Research further indicates this shift will continue to rise which could have a significant impact on the alcohol industry.

Millennials will be more open to diversity in their consumption of recreational substances than older generations, with more than 50% of them substituting cannabis for alcohol altogether. The study further shows that one in five Generation Xers will be substituting marijuana for alcohol, as will 8% of baby boomers.

Read moreReport: Marijuana Impacting Alcohol Industry, Millennials Prefer Cannabis Over Alcohol

Millenials: 63% of Republicans, 77% of Democrats Support Legalizing Cannabis, Finds Poll

New polling releasedsaginawgrossepointe by Pew Research has found strong nationwide support for legalizing cannabis, especially among millenials (those born between 1981 and 1996).

According to the poll, 63% of Republican millenials believe that cannabis should be made legal. Support is even higher among Democrats, at 77%.

Strong support was also found in both parties among those that fall into the “Gen X” category (born between 1965 and 1980). Although Republican support is below 50%, its not far off far off at 47%. For Democrats, support is at a sturdy 61%.

Read moreMillenials: 63% of Republicans, 77% of Democrats Support Legalizing Cannabis, Finds Poll