There was $37.5 million spent on the legal purchase of cannabis and cannabis products on April 20 this year, a roughly 30% increase from April 20 of last year. April 20 (4/20), of course, is the unofficial cannabis holiday, celebrated by cannabis consumers and supporters worldwide.
According to MJ Freeway, which tracks the legal cannabis industry in the United States, the sales figures were compiled through an analysis of 40% of the cannabis retail market.
“As the leading provider of cannabis software solutions, MJ Freeway has the largest and most representative retail data in the cannabis industry”, says Jessica Billingsley, MJ Freeway’s COO. “We have an unmatched vantage point from which to view trends and changes in the industry.. This data is a powerful tool for understanding real-time cannabis industry changes and for predicting future trends.”