iHeartMedia Invests $10 Million in High Times

iHeartMedia announced today that they would make a strategic investment deal with High Times Holding Corp. The $5,000,000 advertising deal comes alongside a $10,000,000 investment.

Per the terms of the agreement, High Times will gain access to the radio brand’s “inventory, outdoor advertising, mass media expertise, and other associated services”. iHeart will commit to High Times a minimum of $5,000,000 worth of advertising media inventory on the iHeart broadcast radio stations throughout the United States, as well as on its Clear Channel out-of-home advertising billboards. High Times intends to utilize the ad media inventory purchases to publicize its pending maximum $50 million Regulation A+ initial public offering.

“The synergies are obvious,” said Adam Levin, chairman and CEO of High Times. “While TV and movies influence culture, music and events define it. This strategic alignment gives both organizations a vested interest in each other and sets the stage for some really interesting collaborations in the future.”

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High Times Cannabis Cup in Seattle Offered Attendees Opportunity to Truly Experience Legal Cannabis

This year’s High Times Cannabis Cup in Seattle – the 2nd annual – was something to be experienced. Much larger than last year’s event in terms of size, booths and attendees, the most drastic change was that anyone over 21 could enter the heart of the eventseattle2013-logo – where countless dabs (hits of cannabis oil) were given out, and numerous cannabis products were sold –  which was secluded to authorized Washington State patients last year.

If you were at the event, and could show an ID to prove you were over 21, you could walk through a plethora of cannabis-related booths, dozens of which were either giving out free dabs, selling cannabis edibles (such as chocolate bars, slushies, gummies, etc.), sampling bud that was grown from seeds they were selling, demonstrating new cannabis-related products, etc.. For two brief days, those who attended the event got a chance to feel what it was like to experience legal cannabis.

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