Why Microsoft is Joining the Marijuana Industry and Why the DEA Won’t Stop it

By Rajiv Rao ZDNet.com

MicrosoftThe last two months have been busy ones for the marijuana community. Most recently, the Drug Enforcement Administration (DEA) declined to loosen restrictions on medical marijuana, and kept the drug classified in the same ‘Schedule 1’ category as LSD and heroin.

There was much handwringing before and after the decision was handed out over the pros and cons about marijuana’s possible re-scheduling. Some thought that if it did get bumped down into Schedule 2 — a more benign category of addictive substances such as methadone and fentanyl — it would make the entire industry vulnerable to a whole new set of potentially crippling regulations. Others thought that it would finally de-criminalize the substance and free it from the yoke of the federal government.

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Over $37 Million in Legal Cannabis Sold on 4/20 in the U.S.

money2There was $37.5 million spent on the legal purchase of cannabis and cannabis products on April 20 this year, a roughly 30% increase from April 20 of last year. April 20 (4/20), of course, is the unofficial cannabis holiday, celebrated by cannabis consumers and supporters worldwide.

According to MJ Freeway, which tracks the legal cannabis industry in the United States, the sales figures were compiled through an analysis of 40% of the cannabis retail market.

“As the leading provider of cannabis software solutions, MJ Freeway has the largest and most representative retail data in the cannabis industry”, says Jessica Billingsley, MJ Freeway’s COO. “We have an unmatched vantage point from which to view trends and changes in the industry.. This data is a powerful tool for understanding real-time cannabis industry changes and for predicting future trends.”

Read moreOver $37 Million in Legal Cannabis Sold on 4/20 in the U.S.