New Approach Oregon, the campaign behind the initiative to legalize cannabis which was recently certified for this November’s ballot, will be purchasing at least $2.3 million in television ads this fall, according to Liz Kaufman, the group’s Campaign Director.
Kaufman makes it clear that the $2.3 million is a base television buy, and may very likely be added to in the coming days and weeks. The group has already reserved $750,000 worth of ad space from local stations KGW and KATU, which will air between September 22nd and the November 4th election.
In conjunction with this announcement, the campaign has released a commercial (which can be seen below) featuring Richard Harris, former head of the state’s addictions and mental health division (and Executive Director of Portland’s Central City Concern). The ad is expected to run on TV soon.
If put on the ballot and approved into law, New Approach Oregon’s initiative would legalize the possession of up to 8 ounces of cannabis, the private cultivation of up to 4 cannabis plants, and would authorize state-licensed outlets to distribute the plant.