This Wednesday, February 26th at 10PM ET/PT, CNBC will air a one-hour documentary titled “Marijuana in America: Colorado Pot Rush,” reported by NBC News Correspondent Harry Smith. We were sent a copy of the program early, and after watching it, we strongly encourage everyone to do the same.
The documentary puts the focus squarely on Colorado, the official first state in the U.S. to legalize recreational cannabis. During the course of the documentary, Harry Smith looks at multiple angles associated with the recent move, and does so without the typical media bias that’s often present in cannabis-related documentaries that air on mainstream television. We came away impressed with the impartiality shown by the program, and the program’s host.
A strong early focus is put on the growing industry surrounding recreational cannabis; a cannabis tourism company is spotlighted, as are several other cannabis-related businesses and events. Through its presentation of these companies and events (and the movement as a whole), the documentary does a great job of pointing out that all types of people consume cannabis and are involved in this new industry, not just stereotypical “stoners”. We couldn’t be more thankful of this.
The documentary, as you would expect, does include interviews with opponents of the new law, but they aren’t given the focus, and are actually quite few and far between, especially early in the program.
We recommend a viewing when it airs.