Florida: Campaign to Legalize Medical Cannabis Launches First Video Ad

Florida: Campaign to Legalize Medical Cannabis Launches First Video Ad

With a little over a month before the election, advocates of Florida’s Amendment 2, an initiative to legalize medical cannabis, have launched their first video ad.

Amendment 2 – which is a constitutional amendment – would legalize the possession of up to 2.5 ounces of cannabis for those who receive a recommendation from a physician, and would authorize state-licensed dispensaries to distribute the medicine. Polling released last week found that 69% of voters in the state support the initiative; given its a constitutional amendment, it will require 60% of the vote, rather than the traditional 50%, to be passed into law.

Now, United for Care, the group behind the initiative, has launched its first video advertisement, which rightly proclaims that allowing doctors to recommend cannabis to those who need it is a compassionate system that works.

Below is the group’s ad, which is currently only running online, though the group tell us it’s considering making a TV ad-buy, and will be debuting several more videos over the next few weeks.