A new study has found that many of the stereotypes surrounding cannabis are untrue, and that cannabis consumers are among the “most well-adjusted and successful of American adults”.
According to the study by BDS Analytics; “Public support for cannabis legalization is stronger today than ever before, yet the “stoner” stereotype — apathetic, unsuccessful, flaky — persists. But not, we believe, for much longer.”
According to the research group; “Cannabis consumers, it turns out, are among the most well-adjusted and successful of American adults, based on results from BDS Analytics’ landmark cannabis consumer research study, the first of its kind in history. The ongoing study is the most comprehensive and detailed look at cannabis consumers ever conducted.”
One theme that clearly emerges from the research is the “overall healthy well-being of cannabis Consumers (people who consume cannabis), when compared to Acceptors (people who do not consume cannabis but might consider it) and Rejecters (people who do not consume cannabis and would not consider it).”
Among the findings, Cannabis Consumers are:
Accomplished Personally and Professionally
- Average annual household income among California Consumers is $93,800, compared to $72,800 for Acceptors and $75,900 for Rejecters.
- The percentage of people holding master’s degrees among California Consumers is 20 percent, compared to 13 percent for Acceptors and 12 percent for Rejecters.
- Full-time employment is enjoyed by 64 percent of Colorado Consumers, compared to 51 percent of Acceptors and 54 percent of Rejecters.
Satisfied with Life
- Nearly five in 10 Colorado Consumers agree they are more satisfied with life today than they were a year ago, compared to about four in 10 among Acceptors and Rejecters.
Parents Raising Families
- Cannabis Consumers are the most likely segment to be parents in California: 64 percent of Consumers are parents, compared to 60 percent of Acceptors and 55 percent of Rejecters.
- In addition, Consumers in California are significantly more likely to have children ages 10 years or younger at home — 37 percent of Consumers compared to 23 percent of Acceptors and 11 percent of Rejecters
Active Socially and Creatively
- Among Colorado Consumers, 36 percent agree they are very social people, compared to 21 percent for Acceptors and 28 percent for Rejecters.
- Acceptors in Colorado were more likely to enjoy the fine arts and describe themselves as creative.
Enjoy the Outdoors
- When compared to Rejecters, Consumers in both Colorado and California say they enjoy outdoor recreation at a higher rate — 50 percent for Colorado Consumers compared to 36 percent for Colorado Rejecters, and 57 percent for California Consumers compared to 26 percent for California Rejecters.
Nurturing and Volunteers
- In California, 60 percent of Consumers agree that they are nurturing people, compared to 41 percent of Rejecters. Also, 38 percent of Consumers say they volunteer their time to help others, compared to 25 percent of Rejecters.